Business cards are tools which help potential customers remember you and your company. Let’s talk about how you can recreate your Business Cards.
It’s time to introduce new business ideas and marketing strategies and help you recognise where you want to lead your company. Business cards are tools which help potential customers remember you and your company.
Get Rid of Fixed Ideas:
The first step is to get rid of all the traditional ideas of a Business Card and come up with something new. As we know that the days for a black and white old-fashioned card are gone, maybe it is time to replace the 80x55mm card, with something more engaging and appealing as well. Is square 55x55mm too crazy!
List the Details for Your Business Card:
Your Business Cards can do much more than act as a bridge between your potential customers and you. However, you need to list the details you want in your Business Card. Let us talk about some of the ideas you can put in your Business Card.
Contact Information:
As simple as it may sound, you can add a lot of flavour to it. For example, if you are targeting millennials, add your social accounts or a call to action at the back. This way you might be able to enhance your social media presence.
Provide Reassurance to Your Customer:
You can add a smiling picture of yourself to make the customer feel comfortable. You might also be able to make the customer feel comfortable by providing any guarantees you might offer or awards you have won.
Be Trustworthy and Credit:
You need to mention all your achievements, in your specific industry, to help your customers understand that they are dealing with people who can actually help them. Any awards you have won, for example, a customer choice award etc. You might also provide links for extra or additional information.
Explain Your Services:
Explaining your services is a traditional method. However, you can always print a folded business card and add additional information such as benefits of your products. Another way to be engaging is to add a QR code or a link to a video, in which you are explaining what your services are about.
Offer An Incentive:
You can use the back of the card to offer an incentive such as a buy one and get one free or special discount offers etc.
Tell About Yourself:
You can also use this back of your Business Card to explain your story or from where the company started and all about it.
Be Unique:
A cost-effective way to help potential customers remember your business through your Business Cards is to make the Business Cards different from those of competitors. You can change the design, logo positioning and most importantly, the size your Business Cards. Use ideas which are interesting and new. This will surely help you stand out in a crowd of competitors.
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