Whether it’s an exquisite fine dining restaurant, modern brewpub, or a scintillating Bistro, you can never underestimate the power of a good menu.

Menus are a successful tool and serve as good advertising and marketing for your business. This means that they are seasonal, visually pleasing, simple, targeted to a specific group of guests and definitely must to be credible.

Silent salesperson
This “silent salesperson” does not occur by accident – it needs to be strategically planned. Good menus should be designed to match specific groups of guests. If menus are used and understood as a marketing tool, they could increase your traffic in one season and bring more visitors to your restaurant.

Right side is best
You should be aware these important things, right side of menu always sells more than the left one. The first and the last dish placed in the menu card are in sections of commonly ordered dishes. Be very careful with selection of the menu contents. Small number of offered dishes in the menu is not a mistake, but rather an indicator of quality. If you offered more food that would not make more traffic, and often will only confuse the customers.

Marketing
Menus are part of the marketing. They must be harmonised with your website, business cards, brochures, images, offers and signs. Consistency in design, colour, fonts and logo is important for recognition. Take the opportunity to completely change the contents of the menu, of course, if it is necessary.

Prices
Price must be clear and credible. The most important note is: The menu is not price list. Guest should not choose their dish based on how much it costs, but according to what do they like to eat. The best solution is to mix more expensive and less expensive dishes in your restaurant menu.

Local food
Local cuisine is a very popular – and the story of the region and the place where it begins is very interesting. Guests highly appreciate and respect stories about authenticity, family and tradition. A menu should have a story about the background and origin of the restaurant and food. In this way, the menu motivates the order as well as a fun way of showing the philosophy and identity of your restaurant.

Selling after they order
If you leave the menu at the table after ordering, it can provide additional sales, because nine out of ten guests in your restaurant after ordering pick up the menu again and continue to browse it. So most of them decide to order additional dish or drink or maybe a dessert.

Link to our menus: https://www.printing.ie/product/salon-menus-and-restaurant-menus/